Free whitepaper

Improving security awareness using marketing techniques

Improving security awareness programs with time-tested marketing tactics

By adopting techniques marketers use to build brand awareness and motivate consumers to take action, you can improve engagement with your employees on security topics and influence behavior change. Download this whitepaper from the ISACA research team to learn:

  • How to segment and target your employees to boost awareness outreach effectiveness
  • How to apply sales-funnel strategies to influence employee security behaviors at the right time
  • Recommended metrics to track and improve program effectiveness over time

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Free whitepaper

Improving security awareness using marketing techniques