Use security to win sales Course

This course teaches you why security delivers a competitive advantage and outlines actionable tactics for converting your security investment into business value.

1 hour, 28 minutes

Course description

The ultimate payoff to security done right is that not only do you get a better, more secure system; you also get a sales and marketing benefit. In this course, you’ll learn how to leverage your security partner, your assessment report, your marketing website, your development roadmap and even security questionnaires to improve your position and win sales.


How to secure your software faster and better

File - 00:10:00


File - 00:10:00

A glossary of terms from this learning path.
Take action

Video - 00:28:00

How to put everything you've learned in this path into action.
Big ideas

Video - 00:05:00

A summary of the key points of this course.
The five tactics

Video - 00:19:00

Understanding security through obscurity and what happens if you try to prove security without securing it first.
Security is a differentiator

Video - 00:15:00

Five ways to convert your security investment into support for your sales and marketing efforts.
Use security to win sales overview

Video - 00:02:00

A brief introduction to the ideas that this course section will cover.

Meet the author

Ted Harrington

Ted Harrington is the #1 bestselling author of "Hackable", which led to his TED talk “Why You Need To Think Like a Hacker.” He’s the Executive Partner at ISE, the company of ethical hackers famous for hacking cars, medical devices, and web apps; he also co-founded START, software which simplifies vendor risk management. His clients include Google, Amazon, and Netflix, and he has been featured in more than 100 media outlets, including The Wall Street Journal, Financial Times, and Forbes. His team founded IoT Village, an event series whose hacking contest is a four-time DEF CON Black Badge winner, and he hosts the Tech Done Different podcast.

Unlock 7 days of free training

  • 1,400+ hands-on courses and labs
  • Certification practice exams
  • Skill assessments

Plans & pricing

Infosec Skills Personal

$299 / year

  • 190+ role-guided learning paths (e.g., Ethical Hacking, Threat Hunting)
  • 100s of hands-on labs in cloud-hosted cyber ranges
  • Custom certification practice exams (e.g., CISSP, Security+)
  • Skill assessments
  • Infosec peer community support

Infosec Skills Teams

$799 per license / year

  • Team administration and reporting
  • Dedicated client success manager
  • Single sign-on (SSO)
    Easily authenticate and manage your learners by connecting to any identity provider that supports the SAML 2.0 standard.
  • Integrations via API
    Retrieve training performance and engagement metrics and integrate learner data into your existing LMS or HRS.
  • 190+ role-guided learning paths and assessments (e.g., Incident Response)
  • 100s of hands-on labs in cloud-hosted cyber ranges
  • Create and assign custom learning paths
  • Custom certification practice exams (e.g., CISSP, CISA)
  • Optional upgrade: Guarantee team certification with live boot camps

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