Sales and Marketing Concepts and Techniques for Training and Awareness Course

Delve into the role of sales and marketing in security awareness and training.

39 minutes

Course description

This course explores sales and marketing concepts and techniques that can be leveraged for training and awareness programs. We’ll study the human attention span and how brain chemistry can be used to get and keep people’s attention. We’ll also cover marketing terminology and tactics, and concepts like marketing personas and the sales funnel.


Tactics, Marketing Automation and Integrated Campaigns

Video - 00:15:00

Introduction to Marketing, Personas and the Sales Funnel

Video - 00:18:00

Human Attention Spans, the Hook and Storytelling

Video - 00:06:00

Unlock 7 days of free training

  • 1,400+ hands-on courses and labs
  • Certification practice exams
  • Skill assessments

Associated NICE Work Roles

All Infosec training maps directly to the NICE Workforce Framework for Cybersecurity to guide you from beginner to expert across 52 Work Roles.

  • Cyber Workforce Developer and Manager
  • Cyber Instructional Curriculum Developer
  • Cyber Instructor

Plans & pricing

Infosec Skills Personal

$299 / year

  • 190+ role-guided learning paths (e.g., Ethical Hacking, Threat Hunting)
  • 100s of hands-on labs in cloud-hosted cyber ranges
  • Custom certification practice exams (e.g., CISSP, Security+)
  • Skill assessments
  • Infosec peer community support

Infosec Skills Teams

$799 per license / year

  • Team administration and reporting
  • Dedicated client success manager
  • Single sign-on (SSO)
    Easily authenticate and manage your learners by connecting to any identity provider that supports the SAML 2.0 standard.
  • Integrations via API
    Retrieve training performance and engagement metrics and integrate learner data into your existing LMS or HRS.
  • 190+ role-guided learning paths and assessments (e.g., Incident Response)
  • 100s of hands-on labs in cloud-hosted cyber ranges
  • Create and assign custom learning paths
  • Custom certification practice exams (e.g., CISSP, CISA)
  • Optional upgrade: Guarantee team certification with live boot camps

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